Up Front: The IREC Blog

Spreading the Solar Cheer: Reaching Low-Income Customers

Heating and cooling are not “nice-to-haves” in most areas of the U.S. – they are a necessity. However, this basic need creates a disproportionate burden on low-income families. Statistics vary on how much low-income families typically spend on their energy bills, but it’s in the range of 6-20 percent of their annual income, much higher than the national average of 3 percent.

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Pay it forward: supporting those who give so much  

Thanks to your feedback and numerous candid conversations with you about the value you’ve realized from your credential, we have a number of initiatives underway to improve your experience and position instructor certification with stakeholders as crucial to the success of our industry.

6 Trends to Watch for in 2015

Fall is when IREC releases its annual report, Trends Shaping Our Clean Energy Future. These 35 pages are not just a litany of our activities but dig into deeper reasoning of what we’ve done over the past 12 months; why it’s important; who we’ve touched; and where it leads. Do take a look. From both our national workforce and regulatory experience, here are six trends we see heading into 2015.

Talking heads sometimes bark

IREC premieres our new industry-targeted video this week in Las Vegas at Solar Power International (SPI), Accelerate Your Success: Quality is quiet. Mistakes are not. With thanks to ACT Foundation funding, through the National Network of Business and Industry Associations, the film clearly traces why credible credentials count and reduce costly mistakes. You’ll see we employed a bit of cartoon humor to bring home the message that “the best new technology is only as good as the workmanship around it.”

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Credentials to Value: Talking about the Intangible

According to market research conducted by the Shelton Group, 80 percent of Americans don’t think they use more energy today than they did five years ago, and about half think their homes are already energy efficient. As misguided as this perception may be, it certainly throws a wrench in the works when trying to sell consumers on energy efficient products or retrofit work.

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The intersection of two worlds

I’ve been asked quite a few times about the National Network of Business and Industry Associations. IREC was invited to join the National Network a year ago and I just got back from Austin where it celebrated its first-year anniversary. A few facts. This National Network goes way beyond the clean energy industry as many major business sectors participate – manufacturing, retail, healthcare, energy, construction, hospitality, transportation and information technology sectors.

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A Bounty of Shared Solar

I always enjoy learning obscure terms for collective nouns (a convocation of eagles, a bloat of hippopotamuses) so I wonder if we could coin a good term for a collection of shared solar programs? A ‘bounty’ perhaps? Whatever we call it, the collection of programs continues to grow year after year. If you’ve been following IREC for some time, you may have seen the collection we maintain online, IREC’s Shared Solar Program Catalog.

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We’ll do our part

Across the US, more than 150 training providers and trainers credentialed by IREC are doing their part to grow the clean energy economy. They offer or teach high quality courses that prepare students for real clean energy jobs. They collaborate with industry partners to ensure training reflects current and safe practices. And they focus on learner-centered instruction.

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As the Present Now Will Later Be Past*  

Trying to fit today’s realities into an old mold doesn’t work for the electric grid business. There is a need to understand and act upon a changing marketplace, as new technologies, grid and bottom-line benefits of distributed resources, and customer participation and expectations are prompting shifting tides. The solar industry can’t ride on past ways when market penetration is climbing, bumping into business models and rate designs. Pillar policies need to be looked at with a critical eye. That doesn’t mean throwing them out, but it does mean a collective, rational review can hopefully accommodate a transformational market.

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Not Just Another Brick in the Wall

In the summer, I tend to listen to music more often than during the rest of the year. During my formative years, I was a fan of the rock group Pink Floyd, and yes, I still enjoy their music today. One of their more famous songs, “Another Brick in the Wall,” was released in 1979, the same year I started teaching, so it has special meaning to me. I made a pact with myself that I would never be just another brick in the wall, and I’d like to think that over my 32-year teaching career, I’ve made a difference.

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Joe Sarubbi
About Joe Sarubbi
 

With more than 35 years in industry and education training experience, Joe has garnered a national reputation for the design and delivery of renewable energy and other industry training programs. Joe is a Board Member of the North American Board of Certified Energy Practitioners (NABCEP) and a Board Member of the Association of Community College Energy and Water Educators.

 

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